The field of online marketing has grown to such an extent that it has become necessary for business owners and executives to develop a higher level of marketing intelligence. However, it can be difficult to determine a marketing intelligence definition, with all of the other similar terms out there. Here are a few:
Marketing intelligence is a growing industry that provides information to companies so that they can chart their marketing campaign accordingly. Some companies have the need for global marketing intelligence, which focuses on worldwide markets. Other companies only focus on the local market and any information that can be gathered there. In general, marketing intelligence consists of three components:
Internal intelligence, or business intelligence, requires companies to look at their past successes and failures to determine patterns. It’s essentially an introspective look at strategies that have flourished and strategies that have not. Business-to-business marketing requires a high level of accountability, meaning that the business intelligence needs to stay current and accurate.
Analytics allow businesses to compare their individual standing to the market at large. This requires internal intelligence to be compared to any competitive marketing intelligence. Analytics will analyze web rankings and traffic and determine any existing patterns. Many companies will utilize analytics programs such as Google Analytics, allowing them to draw from a variety of information rather than having to rely on data they gathered themselves.
Online Marketing Campaign
The next step after analytics is to begin building an online marketing campaign that will implement any changes that the analysis suggests is necessary.
Businesses just beginning to develop marketing intelligence and planning may be a little overwhelmed about where they should start. The research and analytics of marketing intelligence lay the foundation for future strategic marketing moves, so it’s important to start by gathering solid statistics from reliable sources.
Any business can use marketing strategies regardless of how well they work. However, a company that uses marketing strategies jointly with competitive intelligence and analysis will find that their strategies are far more effective.
Sprint Marketing is an online marketing company with solutions for B2B businesses. With our expertise marketing research and intelligence, we can help your company make more effective marketing decisions.
Our marketing intelligence reports analyze and report to the highest level of sales and lead data you can provide. If Salesforce or your current CRM (customer relationship management) is the highest level of sales and lead data you can provide, then you will receive reports that focus on marketing to leads analysis. If your customer database is the highest level of data available to you, then we can provide reports that focus on marketing to sales analysis.
Our marketing intelligence analysts can generate detailed reports that give you information on the following:
Sprint Marketing uses a comprehensive marketing intelligence approach to combine sales intelligence, lead intelligence, website intelligence and campaign intelligence to boost your online traffic and increase your web leads. Contact us today for a free lead analysis to discover how we can improve your marketing intelligence.