Tips for your #WebLeadsStrategy from #SprintMarketing.
Creating a web leads strategy is one of the biggest marketing challenges in a B2B business. However, the more people visit your website, the more leads you’ll get. As a result, you need to focus on creating a website that introduces your brand personality, showcases your services, and demonstrates your expertise. Once you have a lead, you can use your tools to convert them into a customer. But how do you get those leads in the first place? Here are some tips that might help you:
1. Write Content/Blog Posts
You need to share quality, educational content that answers the questions your target audience is asking. Companies that prioritize blogging are 13 times more likely to enjoy a positive ROI. Posting content frequently helps attract leads because people become interested and want to learn more. It can also help boost SEO rankings. Make sure that every page on your website or blog serves a distinct purpose that aligns with your goals and target audience.
2. Be Active on Social Media
Social media is a great place to share the content from your blog and landing pages. About 84 percent of B2B marketers use social media in some form. Because it is so easy to view and share content on social media, a lot more people will be driven to your website. Social media also gives you an opportunity to build relationships and engage in conversations. LinkedIn and Google+ are especially great platforms to use because there are a large number of professionals that you can seek out.
3. Try Hosting Webinars
Webinars are an effective way of generating more leads. If people sign up for your webinars, it shows that they are already interested in your business. Now you can encourage them to take the next step of the sales process. Make sure that your webinars are educational and inform your customers about how you can solve their problems.
4. Use SEO
SEO is extremely important in lead generation. Research shows that 4 out of 5 buyers start their product research in a search engine. First, you need to identify keywords and phrases that people search when thinking about the services your company offers. You can use the Google keyword tool to conduct your keyword research. Then, use these keywords and phrases regularly in your content, including titles, meta-descriptions, headings, and image alt text. This will help boost your listings and allow your content to be found more easily in organic searches.
5. Create Informative Videos
Video marketing is one of the top web leads strategies today. About 75 percent of users visit the marketer’s website after viewing a video. Create a two-minute video that is interesting, informative, and ends with a strong call to action. You don’t need a large budget to create a good video, but you do need to make sure that it is captivating and will hold your audience’s attention. Then, post your video on your website, social media accounts, and YouTube. Make sure the title and description include relevant keywords in order to boost SEO.
6. Don’t Forget Website Optimization
Optimizing your website means creating paths that are easy for your customer to follow. You want these to ultimately end up in a lead. Website optimization can also involve copywriting, web design, and organization. The most important thing is that you know your target customer and create personas to help you as you design and write for your website. Once your website is complete, evaluate each page to determine if it provides the appropriate intent for your target audience. Ask yourself which target audience the page is intended for and how you will get them to become a lead. Make sure you create landing pages that include a strong call to action. Website optimization also boosts SEO because it makes it easier for Google to crawl your website.
7. Track Your Leads
Measuring visitor behavior is one of the most important parts of web lead generation. You want to track where they come from, what pages they visit, and what type of content they interact with. Monitoring your visitor behavior is crucial to delivering the right information at the right time. You can review your website analytics for even more information about your visitors. Another useful tool is to monitor your on-site search, which will tell you what your visitors are searching for while they are on your site.
Get Your Free Leads Analysis Today
Creating your own web leads strategy can be difficult. However, Sprint Marketing can help you by giving you a free leads analysis and coming up with a digital marketing plan that will work for you. We can also create informative and relevant content that will help boost your SEO and increase web leads. Contact us today at sprintmarketing.com or call (801) 251-6855.