If you are having trouble coming up with web leads, you may need to revise your web leads plan. A lead is defined as a person or business interested in your services. Usually you try to get contact information from these leads, such as a phone number or email address, so you can follow up with them about using your product or service.
It is essential to have a plan for attracting leads online, sometimes called a web leads plan, so that you can track the effects of your strategy and where your leads come from.
Here are some tips to consider when creating your web leads plan.
The goal of your website should be to collect sales leads first, and to provide information second. Although information is important, the real focus should be what you do once your visitors reach your information. Decide what you want people to do when they get to your website, such as sign up for a newsletter or ‘Like’ your Facebook page. You need to come up with one main goal. To help you figure out what your goal should be, think about the following:
-Who your primary audience is
-What type of leads you want
-What would motivate your visitors to give you their contact information
-What communication they prefer
-Your system for handling leads
Once you come up with a goal, make it obvious what you want your visitors to do when they get to your site. Make sure you provide navigation that is easy for them to follow toward your goal. They should quickly be able to find exactly what they are looking for. You will also need to think about what you can offer, such as a free download or estimate, to trade for contact information or something similar.
Other important steps to increasing your web leads include using powerful action verbs and updating your website frequently with constant improvements, videos, and testimonials. In addition, avoid website templates. Instead, invest in a good website that is also affordable.
Email is one of the best online marketing tools if used correctly. About 95 percent of online consumers use email, and for every $1 spent on email marketing, the average return is $44.25. Although email won’t always lead to an instant sale, it allows you to develop trust with your customers over time. Send out newsletters as well as personalized emails with helpful information. If you send out informative and relevant content, people will be driven back to your website to find more information.
Inbound traffic can include multiple strategies to get more people to visit your website. This includes good SEO practices, such as using target keywords and posting new content frequently. You can also increase the traffic to your site by submitting your website to online directories, posting regularly on a blog, using Google Adwords, and joining referral sites.
Blogging is one of the most important digital marketing strategies to gaining web leads. Small businesses with blogs generate about 126 percent more leads. Make sure you post frequently and use targeted keywords that will boost your SEO. Blog posts are excellent sources of content to share on social media or email. In addition, if other people want to use your content it is likely that they will link back to your website.
Social media is a great tool for posting helpful content and videos since they can be easily viewed and shared. About 46 percent of web users look toward social media when making a purchase. Social media also drives users to your website. Social media sites are great places to participate in conversations with your customers and inform people about your services. LinkedIn is especially helpful because it has lots of professionals who could potentially be leads.
You need to use analytic and website tracking programs to monitor your lead conversions. Set a goal and track it regularly. You should also perform A/B testing to monitor the effectiveness of your website.
Get Your Own Web Leads Plan Today
If you need to create a web leads plan, Sprint Marketing can help. Our professional marketing team is experienced in taking campaigns to the next level and building businesses through effective marketing strategies. We can offer you a free leads analysis, and then help you come up with a plan to increase your leads and sales. Contact us today for more information.