Top Digital Marketing Strategy FAQs

SM5Having a strong online presence is critical in today’s world if you want your business to grow. More and more frequently, the term digital marketing strategy is heard on the lips of marketing intelligence associates and successful business owners. While most companies today at least have their own websites, many of these companies don’t understand that having a URL is simply not enough.

To gain that competitive edge, they need to develop a strategic digital marketing plan that will reach their targeted audience and grow their customer base. Unfortunately, digital marketing solutions are not created on their own. Thus, businesses that don’t have a strong marketing foundation either ignore the need for a digital media marketing plan or don’t know how to start because they have so many questions. The most common of those frequently asked questions is addressed in the following points:

  1. What is a digital marketing strategy? A digital marketing strategy is your plan for reaching your targeted audience (and converting them to customers) through various digital platforms. It’s your strong, overarching vision for fulfilling your goals and objectives. With an effective digital marketing strategy, you can achieve so much growth and success in the online world, which is where most of your potential customers are.
  1. Why does your business need a digital marketing strategy? Why is it so important to create an online marketing strategy? As was previously stated, your targeted audience, more often than not, is going to be spending quite a bit of time online. If you don’t have a strategy for capturing their attention while they’re surfing the web (especially for products or services you offer), you’re going to lose so many opportunities for growth. By ranking high in SERPs (search engine results pages), tweeting and posting on social media sites, and sending frequent emails, you will stay at the forefront of your prospective customers’ minds.
  1. How much does the development of a digital marketing strategy cost? You can’t create strong digital marketing strategies without being willing to sacrifice money and time. You need resources, and you might even need the help of a digital marketing company if your marketing team doesn’t have search engine optimization knowledge or experience. Fortunately, setting up basic profiles on social media sites is free, but software for analyzing metrics, KPIs, and email marketing (which is essential to creating a successful digital media marketing strategy) isn’t always free. Recruiting the help of a company that offers digital marketing services also isn’t free. However, Keyword Planner from Google Adwords is a free tool designed to help you build search network campaigns by finding keyword ideas and estimating how they may perform.
  1. How long does it take to develop? The time investment for creating an online media marketing plan depends on how committed you are to making your plan as solid and promising as possible. If you’re dedicated to fine tuning each of the elements and tactics within your plan, you should plan on spending at least one to three hours on it a day. The best digital media strategies are created by marketers who take the time to analyze a digital marketing strategy example or a digital marketing strategy template and who have measured their KPIs and determined past successes and failures. This takes a significant amount of time and energy.
  1. How do you build a successful digital marketing strategy? Building successful digital marketing strategy plans requires a good amount of research, planning, and analysis. You must begin by profiling your audience, defining objectives, redefining goals (personal and professional), detailing plans and programs, analyzing KPIs, metrics, and market research, and setting up a budget. Once you’ve accomplished all of these, you can then evaluate which digital platforms (landing pages, blogging, PPC campaigns, emails, etc.) will most effectively help your business. Remember to constantly analyze your performance in each of these platforms with proper tracking programs to make sure they are effective and that your money is being spent on the right digital marketing ideas.
  1. What are the benefits of implementing social media into your strategy? Social media is a current marketing trend you can’t afford to not be a part of. The benefits of including social media in your digital marketing strategy framework are numerous. Here are some specific examples of such benefits:
    1. Customer insight through one-on-one conversations and interactions
    2. Relationship development with qualified leads
    3. Increased brand awareness
    4. Quick and efficient connection and contact with your target audience

Why wouldn’t you want to be able to interact with your customers on a more conversational level? Isn’t increasing awareness of your brand one of your main goals? If so, you must include social media in your plan for digital marketing strategy. Be connected to audience through all the social media sites (Facebook, Twitter, LinkedIn, Google+) and not just one of them. The more social you are, the more recognized and welcomed you will be.

Contact Sprint Marketing for Help Developing a Digital Marketing Strategy

If you want to develop a digital marketing strategy for your business but aren’t sure how, call Sprint Marketing today. As a marketing intelligence company, we know the digital marketing strategies for online success. We can either help you develop your own digital marketing strategy, or we can help you improve and refine the digital marketing strategy plan you already have. Contact us today by calling (801) 251-6855 or by visiting sprintmarketing.com for a free leads analysis or a discussion of how we can help your business grow.