In order to be successful in obtaining SEO leads, you need to come up with innovative methods to beat out the competition. SEO leads are potential clients who may have an interest in your business. Getting leads from SEO can be very difficult because conventional lead generation processes change quickly and competitors are constantly trying to figure out how to reach your customers. Everyone is competing for the same things—social media ad spots, first page SEO rankings, PPC positions, and customers.
Here are a few tips that can help you with SEO lead generation for your business by outsmarting your competition.
1. Trade content for contact information.
One of the most important lead generation marketing strategies is to offer useful content for free in exchange for your visitors’ contact information. The typical buyer consumes an average of 8 to 10 pieces of online content before making a buying decision. However, your audience must find your content valuable, educational, and informative in order to get them through the web leads funnel, otherwise they will quickly lose interest. Winning their trust through useful content, such as eBooks, is extremely important in guiding them through the SEO lead funnel. Offering more content for contact information ensures you can contact the leads who are interested in your services or products.
2. Optimize your website.
Search engines look at content, performance, authority, and user experience when determining your rankings. You need to make sure that your site is fast, works properly, has high-quality content, and is easy to navigate. By creating paths for your users to follow, Google can more easily crawl your site and will likely boost your rankings, allowing you to get more leads.
3. Create interesting infographics.
Infographics have been proven to bring lots of traffic to websites and can be used in many different ways. About 65 percent of your audience will be visual learners, and the brain processes visual data 60,000 times faster than text, making infographics a very effective form of lead generation.
You can place your art in free infographic sites, or split the infographic into slides and create a presentation. Post this presentation to a few different sites, such as Slideshare or Scribd. Use targeted keywords and links in the presentation. You can also promote your infographic and presentation by sharing it in free infographic distribution sites. Search “free infographics” in Google and submit your content to the top 10 distribution sites.
Another way to promote your infographic is through bloggers. Prepare a list of key bloggers in the industry to share your content with and ask for links from bloggers that want to use your content.
4. Create informative videos.
Posting videos on your website and social media channels is an excellent way to obtain SEO leads. These videos should solve your visitors’ problems as well as provide new information. Not only will this get your visitors interested, but it will also boost your video’s ranking.
Posting on YouTube is also an excellent way to drive people back to your site, allowing you to obtain more landing page leads. Make sure you come up with a relevant title and description that contains keywords in order to boost your video’s ranking.
Posting frequently on a blog is a great leads strategy for boosting SEO. Companies that blog generate 67 percent more leads than those that don’t. Make sure your posts and titles are keyword-rich so that they rank well. Each post you write becomes another opportunity to rank well for a keyword or phrase that your ideal customer is searching right now. Search engines also like to see that you are updating your site frequently, and blogging is an easy way to do that. Make sure you are posting the content on your blog to your social media sites in order to get more views.
6. Use LinkedIn.
LinkedIn is a great place to find leads because there is a high percentage of professionals who use it. Connect with a variety of people over LinkedIn and make a personal connection. As you continue to build relationships, explain to them why they would want to work with your business.
7. Use social media.
One of the best digital marketing strategies is to use social media. Not only is LinkedIn an excellent way to find leads, but other social media channels can be very effective as well, such as Facebook, Twitter, Pinterest, and Google+. Google+ is especially important because it can help increase search volume.
Social media is a great place to personally interact with the business community, both local and more widespread, and find potential customers by searching for people looking for your services. Use your social media channels to promote sales, products, and services. Make sure you utilize hashtags so people can easily find you. Video lead generation and mobile lead generation are also important components to using social media.
Get Your Own Free Leads Analysis Today
If you need assistance obtaining SEO leads, Sprint Marketing can help. Sprint Marketing can give you a free leads analysis and help you come up with a digital marketing lead generation plan that will drive more website traffic and help you get more qualified leads. Contact us today at (801) 251-6855 for more information.