An infographic marketing strategy is a popular content marketing technique that uses eye-catching images and data to attract links and website traffic. The ultimate goal of promoting an infographic is to generate leads for sales teams. The infographic itself is a large image designed to target an audience’s question or problem through images, captions and statistical information.
Infographics should achieve a balance of content and design. Too many images with splashy colors will distract viewers. On the other hand, overloading your infographic with heavy blocks of text will usually scare away viewers. The key to B2B infographic marketing is to gather interesting content and present it in a way that pleases the eye and immediately captures the viewer’s attention.
Just like any other marketing tool, lead generation is the ultimate goal of an infographic marketing campaign. B2B companies engage in infographic lead generation because infographics have proven so successful at building brand strength, particularly across social media channels.
Marketing an infographic is also beneficial because:
Before plunging into infographic marketing strategies, it’s necessary to understand the fundamentals involved in creating a compelling infographic. Without interesting statistics or visually arresting design, none of your marketing strategies will get off the ground.
Here are a few steps to focus on as you create your infographic:
An infographic marketing firm like Sprint Marketing will always remind you that it isn’t enough to create a clever, eye-pleasing infographic. You also need to know where to place the infographic where it will reach the largest audience. Here are a few free infographic marketing sites you can start with:
Aside from knowing where to market your infographic, there are additional infographic marketing steps to further establish your presence online. Sprint Marketing has identified these steps and created an infographic marketing checklist to use while you’re developing your infographic strategy:
The last of our infographic marketing tips includes how to gauge the success of your infographic. Understanding the level of success and the factors driving it can be extremely helpful to future marketing efforts, including your next infographic. Here are a few metrics to watch:
Sprint Marketing can help you develop an infographic marketing strategy and even show you how to create an infographic. But, while infographics can enhance your social media standings, ebooks can increase your web leads. Let us teach you how to create an ebook and how to implement an effective ebook marketing strategy. Contact us today for your free leads analysis.