Advertising and marketing your business can often be challenging. Because the web is expanding more each day, you need to have excellent online marketing in order to succeed. Luckily, the Internet can also make lead generation easier than ever before. Even with a small budget you can create a successful web leads strategy by basing it on long-term results. How can you be successful at online lead generation? Here’s how:
1. Know what people are searching for.
About 44 percent of online shoppers begin by using a search engine. As a result, you need to know what search terms people are using and then work them into your content in order to increase your SEO. Use these key words and phrases in titles, meta descriptions, headings, and anywhere else you can think of. Once people find your business online, they should be able to find the information they need to quickly engage them in your product or service.
2. Monitor behavior.
You should be monitoring exactly what your visitors do on your website. How long do they spend on the site? What content did they view and for how long? What are they searching for when they are on your site? The answers to these questions will help you figure out your visitors’ likes and dislikes. When you figure that out, you can tailor content directly to them and give them exactly what they want.
3. Be active on social media.
You must be active on social media because it is how you can personally interact with your target audience. Your competition is on social media, so if you don’t embrace it, they will likely be stealing your leads. Social media can give you immediate access to buyers worldwide. Sites like Pinterest, Google+, Facebook, and LinkedIn are excellent places to share quality content that will drive people back to your site. They also make it very simple to seek out professionals, especially on LinkedIn. In addition, you can use ads on these sites to let you target people through sidebar banners.
4. Produce quality content.
Creating interesting and informative content is one of the most important strategies for online lead generation. Content marketing generates 3 times as many leads as traditional outbound marketing, but for only 62 percent of the cost. This content includes blog posts, newsletters, eBooks, landing pages, and more. People usually won’t just give you their contact information on their own. Instead, you have to earn it through trust. Give them content that answers their questions and shows your expertise. Your visitors will realize that you offer value to them and will be more likely to share information with you.
5. Optimize your website.
Lead generation needs to be one of the main objectives for your website. Design pathways that will eventually end in a lead. To do this, follow your visitors’ lines of thought. An easy way to do this is to create user personas and use those to predict how your visitors will interact with content and available contact forms. You must create a way for them to easily and naturally get to a sale. Often providing educational offers and calls-to-action can help generate qualified leads.
6. Build your links.
Link building is so important for lead generation because Google heavily weighs link building to measure your website’s credibility. The more links you have going to your website, the higher up Google will rank your page in search results. To increase the number of links to your website and content, build relationships with people that will link back to your site. Another way to build links is through local listings, such as Yelp, Google Places, and Angie’s List. Not only will this help draw visitors from a specific location, but if you include a link to your website in your listings it will boost your SEO.
7. Embrace technology.
Many people thought that email marketing was dead, but in 2014 it was still one of the strongest lead generation methods. Why? Because of mobile devices. Mobile devices make everything more accessible than ever before. Four out of 5 Americans do online shopping on a mobile device. Your company needs to stay up-to-date on these new devices and figure out how you can reach them. Develop media and page designs that will work with these new devices.
Get a Free Leads Analysis Today with Sprint Marketing
If you feel that your lead generation strategy just isn’t working, it may be time for you to reevaluate your marketing strategy. Sprint Marketing can give you a free leads analysis and to help you improve your digital marketing strategies. We can help you increase the number and quality of your leads with our marketing technology. Contact us today at sprintmarketing.com or by calling (801) 251-6855 for more information.