What is Digital Marketing Strategy?
The whole purpose of digital marketing is to generate leads for customers or clients. To accomplish this, a business must put together a digital marketing strategy sample. The online marketing strategy of any business must take into account their audience, the appeal of their product, their website’s capabilities, their website content, and their lead qualification process. Without these fundamental aspects of a digital marketing strategy, most digital marketing ideas don’t make it past the developmental stage. Follow this digital media marketing plan sample, and you’ll find some ideas to make the planning process a little easier for you.
Step 1: Audience Analysis
An audience analysis, while somewhat tedious, is essential to any kind of digital media strategies. It’s important for any business to understand who they wish to target, and what kind of message will be the most successful with their audience, hence the need for digital marketing strategy samples.
- Profile different customers that you currently have. Look at important information like age, gender, career, and what interests them. Create profiles based on certain average clients that you have reached, and that you want to reach. This example from HubSpot can give you an idea of what to include in a customer profile.
- Look at customer needs and similarities. If you can find a common thread between all of your current customers and clients, that could be the key to finding what will appeal to future customers. Don’t underestimate small similarities, because even the smallest detail could make the difference between you and a competitor.
- Identify your target demographic. Once you have gathered as much audience intelligence as possible, it’s necessary to determine what crowds you really want to target with your digital marketing strategies. Whether you’re focusing on startup CEOs or housewives or both, you’ll need to structure your strategy around your target audience.
Step 2: Adapt Content Strategy to Audience
When you have compiled audience profiles, it’s much easier to determine which content methods will work best for your digital marketing strategy plan. Take a look at your target audience and current audience and determine some matching content marketing tactics to go along with their status. The following content strategies each have their own individual purpose and will appeal to different audiences.
- Landing Pages. Landing pages are perhaps some of the more traditional digital marketing solutions used to attract leads. With landing pages, keyword searches play a large role in driving traffic to your website. Depending on your audience, you may choose to include heavier informational content, rather than promotional content, within a landing page. Landing pages are primarily meant for driving traffic, but quality does play a role with search engines these days.
- Infographics. Infographics are a visual way to represent an aspect of your business that could help audiences to better understand your products, or the need for your products. The main feature of infographics is that they are shareable over social media and blogs. This infographic was shared by Bill Gates. Imagine the kind of traffic that could drive to your website!
- Video. Videos are a growing digital media marketing strategy, because of their versatility and potential for viral sharing. Keeping your videos short is essential if you have a younger target audience, but don’t underestimate what people will watch if they find it genuinely interesting. Creating videos and sharing them through social media is sure to attract larger crowds to your brand.
Step 3: Publishing and Promoting Content Strategy
Once you have created shareable, useful content for your target audience, it’s important to do whatever you can so that they will actually get a chance to see that content. Here are some of the ways to get the word out:
- Social Media. While social media is a relatively new marketing tactic, it works great for nurturing leads and providing an avenue for you to promote new content and other events within the company. Sharing a video with a short blurb about its content can be a potent marketing tool, like this example from Colbert Report.
- Email. Sending email newsletters to current leads will help expose new pieces of content, while also maintaining contact with new leads. You can list new pieces of content in the email and link to them, driving more website traffic.
- Blogging. Maintaining a blog is essential to most strategies, even without other content to promote. Blogging gives your company an online presence and expertise that search engines and potential clients will both love.
Step 4: Perform a Marketing Audit to Keep on Track
If you want to keep your online media marketing plan on track, you’ll need to take stock of your current status on a regular basis. Do the following to stay on top of your company’s marketing situation:
- Examine past and present KPIs. A strategic digital marketing plan needs KPIs in order to keep it on track. It may be tedious or time-consuming to calculate these without help, but you can always hire out some digital marketing services to get help.
- Compare your results to your goals. An effective digital marketing strategy is one that adjusts to results. If you compare your results to your goals and find that certain strategies aren’t delivering, that’s useful information to know.
- Determine what is working and what isn’t. If something isn’t working, change it. In this sample for digital marketing strategy from Quirk, you can tell how the cycle is continuing to improve the strategy.
Contact Sprint Marketing Today for a Digital Marketing Strategy Sample
Sprint Marketing is a digital marketing company that can help you to find the right digital marketing strategy sample for yourbusiness. Whether you need a digital media marketing plan or a digital marketing strategy template, Sprint Marketing can streamline the planning and strategy process for your business.
For a free proposal, call or contact Sprint Marketing online today.