Businesses searching for a digital marketing strategy example often forget to stop and first ask, “What is a digital marketing strategy?” Without knowing what a digital marketing strategy is, a business won’t be able to find a digital marketing strategy example that has all the key elements needed to help a business succeed in a digital world. An effective digital marketing strategy is a plan that allows you to promote your company through various digital marketing channels. Within such a plan you will find the following main components:
- Audience profile. An audience profile is a description of the people who make up your target audience. Within this description, you need to outline the characteristics of this audience, like the following:
o media habits (Internet, TV, newspaper, magazines),
o lifestyle preferences
o leisure activities
o residential location
o consumer purchases
These are just a few of the many examples of segments you need to describe when profiling your audience. Without getting to know your targeted customer, you won’t be able to create a digital media marketing strategy that’s geared toward their needs and wants.
- Goals. It’s impossible to create an effective online marketing strategy without implementing goals within that strategy. When developing marketing goals, remember the acronym SMART. It stands for specific, measurable, attainable, realistic, and timely. Each of the goals you set for your business should have every one of these characteristics. Otherwise, you’ll be less likely to achieve your goals. Creating goals gives you a clear vision of your path and the direction you need to go.
- Marketing plan and tactics. Once you’ve profiled your audience and set SMART goals, you can more effectively create digital media strategies and tactics that will actually take your business somewhere. At this point, you should be thinking about the daily activities, like writing blog posts, replying to emails, sending tweets, reaching out to bloggers, etc. that will work together to fulfill your ultimate vision.
Digital Strategy vs. Digital Tactics
Oftentimes, digital marketing strategies and digital marketing tactics are used interchangeably. This is a mistake many marketers make because a strategy is not the same as a tactic. A strategy is your overall angle at attacking a given problem. A tactic is the tool and technique you use to support your strategy. It’s important to understand this distinction because you need both in order to succeed.
You need the big picture (the strategy) to know what it is you’re doing, and you need the puzzle pieces (the tactics) to make the picture whole and cohesive. For example, you may come up with a strategy to drive the traffic you receive from unique visitors to your website. Some of the tactics for that strategy would be to ensure your website URL is in TV ads, add your URL to your Twitter Bio, create video-based responses in blog posts, start several conversations with your target audience on Twitter, and more.
Finding Your Own Best Digital Marketing Strategy
After you’ve examined a digital marketing strategy template with example tactics and digital marketing solutions, it’s time to find your own best digital media marketing plan. In order to create a strategic digital marketing plan that will help you surpass your competition and reach your customers, you need to do the following:
- Look first at your audience. Make sure you know the characteristics and unique traits that make up your audience so you can mold your digital marketing strategy plans to their habits, needs, wants, etc.
- Evaluate your KPIs and past successes or failures. It’s important to constantly analyze your key performance indicators (KPIs) and your past marketing efforts so that you can see what’s working and what’s not.If the numbers don’t add up and if your past digital marketing solutions didn’t produce the results you wanted, it’s time to change your execution and strategies.
- Determine goals for the future. Make new goals based on your findings from your KPI analysis and past successes and failures. Once you see what needs to be fixed, it’s easier to make goals that will help you make those necessary changes.
- Determine which tools you can use. When generating digital marketing ideas, you should be brainstorming the tools you can use to make those ideas into an actual online media marketing plan. Will you use blogging, PPC campaigns, Twitter, or emails? Figure out which tactics work best with your overall plan for digital marketing strategy.
Planning Tactics for Your Strategy
As stated in the previous section, it’s important to determine and evaluate which tools (aka tactics) will work best for supporting your digital marketing strategy framework. The most common tactics are listed in the following bullet points:
- Landing Pages
- Social Media
If you’re not sure which tactics will work best with your strategy, or even if you need help developing a digital marketing strategy, get help from a digital marketing company. Such a company offers digital marketing services that will give you the resources and knowledge to create a successful strategy for your business.
Contact Sprint Marketing for a Digital Marketing Strategy Example
Finding a digital marketing strategy example that is not only high quality but that you can also model your own digital marketing strategy after is not easy. That’s why Sprint Marketing is here to help. As a marketing intelligence company, we know the digital marketing strategies for online success. We have the expertise and experience to improve your company’s digital marketing strategies. Contact us today for a free leads analysis by calling (801) 251-6855 or by visiting sprintmarketing.com.