Creating digital marketing strategies for online success should be one of your business’s top priorities. When you achieve online success through a digital marketing strategy, you see increased brand awareness, increased leads, and increased ROI (return on investment). Before diving into how to identify and measure the success of each of your online strategies, it’s important to first understand the question “what are digital marketing strategies?”
Digital marketing strategies are plans for reaching your targeted audience and converting them into customers through digital channels. Some examples of digital marketing strategy plans are blogging, email marketing, social media, analytics, and SEO. An important part of developing digital media strategies that achieve your goals is being able to track and measure each strategy’s success. In order to measure success, you need to track the following marketing and sales metrics:
- Quantity metrics. Quantity metrics are the basic, clear numbers you can look at to determine, on a fundamental level, whether your digital media marketing plan is helping your business progress.
o Reach. Reach is the total of your company’s social media following, blog subscribers, and basically anyone you can reach with your content or marketing messages. This metric helps you measure how wide the top of the sales and marketing funnel is.
o Leads generated. The number of leads you have and whether they’re increasing or decreasing is a strong indication of how well your digital media marketing strategy is doing.
o Revenue pipeline and revenue. Revenue pipeline takes your leads and estimates the value of each lead based on lead close rates and average revenue per sale. Revenue is the income you generate from all your sales. It should be measured throughout the month and not just at the end of it.
- Quality metrics. The following bullet points only address a few of the several quality metrics. These are just examples of the type of metrics you should consistently be following:
o Visit-to-lead percent. This metric is used to measure how effective your calls-to-action and offers are. It will help you identify any issues that may be happening at the top of the funnel.
o MQL percent. The Lead-to-Marketing Qualified Lead percentage shows how effective your online marketing strategy is at converting leads beyond gathering simple contact information.
o Opportunity-to-customer percent. This percentage measures the quality of the opportunities your online media marketing plan is creating and whether these opportunities are being effectively closed.
o Lead-to-customer percent. This is the final funnel metric that allows you to see if you truly have an effective digital marketing strategy. If the percentage is high and your leads are closing into customers, you know you’ve got a great process going.
Incorporating New Tactics into Your Strategy
Once you’ve started measuring and tracking your metrics, you can look for areas in your plan for digital marketing strategy that need improvement. You can also look for ways to incorporate new tactics into your strategic digital marketing plan. As you start to change, improve, and perhaps rearrange your digital marketing strategy framework, keep these four things in mind:
- Remember your audience. Never forget who you’re generating all these digital marketing ideas for. Remember your target audience and the problem your product or service is solving for them. Your audience is what will make your business grow.
- Remember your goals. Your ultimate goals and visions for your business should always be in the forefront of your mind. If a particular digital marketing strategy is working but not really achieving any goals, get rid of it or fix it.
- Evaluate which KPIs warrant a change in strategy. Keep a steady eye on your key performance indicators and metrics (as stated in the previous section) so that you have the numbers to prove whether your strategy is truly working.
- Test it out. As soon as you improve a strategy or change it in any way, test it out. Make sure it does what you’re hoping it will do. Compare your strategy to a digital marketing strategy example or a digital marketing strategy template. The more examples you see, the better you’ll be at refining your own strategy.
Strategize with Help from a Marketing Professional
If you’re struggling with your marketing strategy, get help from a digital marketing company. Such a company will offer digital marketing services and expertise to help you get your strategy to where it needs to be. Marketing intelligence professionals not only have experienced content and marketing teams, but they also have better perspective on ways to help you. Don’t wait to ask for help if you truly need it. The sooner you recruit professional help, the sooner your business will start to see success.
Contact Sprint Marketing to Help You Develop Digital Marketing Strategies for Online Success
One such marketing intelligence company that can help you develop digital marketing strategies for online success is Sprint Marketing. With a team of SEO specialists and marketing professionals, Sprint Marketing is more than qualified to help you develop your digital marketing strategy plan. We’ve successfully helped other companies refine their digital marketing strategy framework, and we can do the same for you. Contact us today for a free leads analysis by calling (801) 251-6855 or by visiting sprintmarketing.com.