SM10 It’s important to develop a digital marketing plan template for your business because you need to know what your game plan is for reaching your marketing goals. Marketing is all about increasing awareness and exposure to your brand, and a digital media marketing plan will help you do that. What is a digital marketing plan? It’s your strategy for reaching and acquiring new customers through digital platforms so that your business can grow.

Developing a digital marketing strategy requires two key elements that are outlined in the following steps:

  1. Establishing your own marketing funnel. Establishing a marketing funnel is an important part of creating a digital media marketing sample. When you create your own marketing funnel, you’re creating a map for converting potential customers into returning customers. You need to outline each step of the funnel so that you can encourage consumers to move through the funnel. Magnets, calls-to action, opt-ins, and offers are all effective elements of a marketing funnel. Make sure you keep in mind awareness, interest, desire, and action when building your marketing funnel.
  2. Driving more traffic to your website. If you want to drive more people into your marketing funnel, you first need to have traffic on your website. In addition to creating digital media marketing plans, you can drive more traffic to your website through the following:
    1. Keywords. Develop a digital media marketing strategy for inserting related keywords into your content. Doing this will help your content and website show up more in search results, which ultimately leads to higher volumes of web traffic.
    2. CTAs. A call-to-action is a phrase or image that prompts consumers to do something, whether it’s calling a number or subscribing to a newsletter. CTAs, along with digital marketing plans, should direct potential customers to landing pages where they fill out a form with some of their personal information. You then collect that information and use it to generate more leads and conversions for your website.
    3. Well-designed website. Your website design should be clean, professional, and easy to navigate. If it’s too busy, confusing, or overwhelming, all your investments into digital marketing planning will have been in vain. You must have a website that is worthy of the attention you’re seeking from potential customers. Make sure you include CTAs and relevant keywords on each web page.

5 Key Tactics to Include in Your Marketing Template

In addition to establishing your own marketing funnel and driving more traffic to your website, you must incorporate other tactics if you want to create a successful digital marketing plan template. The following five steps show what elements are necessary for the development of a digital media marketing strategy:

  1. Email. Email marketing is an important part of keeping current leads engaged. Make sure you create a quality design for your email template so that it matches the look and feel of your website. You want to complete your comprehensive digital media marketing strategy plan by keeping all the elements of your plan cohesive.
  2. Landing Pages. Your landing pages should not only provide high-quality content that educates readers, but they should also help gather leads by providing a contact information form. Each landing page should also include relevant keywords that will help improve your SEO rankings. Some of the best digital marketing strategies are created by first compiling a list of high-ranking keywords. Don’t forget the importance of landing pages and keywords.
  3. Blogging. Companies that blog actually get 55% more traffic to their website than companies who don’t. That’s why it’s critical to incorporate blogging into your digital marketing strategies. Including an integrated blog on your website helps provide viewers with relevant, thought-provoking information. Make sure your blog is easy to share through social media, easy for readers to subscribe to, and easy for readers to post comments on.
  4. Social Media. If you want your digital marketing plans to succeed, you must incorporate social media into them. Social media helps you interact with your customers on a personal level. It helps you grow a discussion about your industry, business, and products. It also helps you track leads, contacts, and current customers. Use Facebook, Twitter, LinkedIn, Google+, and YouTube to create community around your company of people who are interested in what you’re offering. Social media is a big part of digital media planning.
  5. Extras. If you were to look at a digital media marketing plan sample or a digital marketing plan PDF, you would find extra elements added to the plan to ensure its success. Here are some examples of these extra elements:
  • Videos. Videos greatly increase your website traffic because they provide a visual and audio explanation of your products and services.
  • Infographics. Infographics are another great eye-catching tool because they provide statistics and images of topics surrounding your industry.
  • Promotional articles. If you want to promote the articles on your landing pages, promotional articles with keywords that link back to your articles are a great way to get people to read your articles.

When you create a digital marketing template or a digital marketing sample, make sure you include these five key tactics. Every digital marketing strategy example you look at will have some variation of these five elements, so do not leave any one of them out.

Contact Sprint Marketing for Help with Your Digital Marketing Plan Template

If you need help developing your digital marketing plan template, call Sprint Marketing today. We have a digital marketing plan sample and a digital marketing plan pdf to help you reach your marketing goals. With our marketing intelligence expertise and experience, we are well-qualified to meet all of your marketing needs. Contact us today by calling (801) 251-6855 or by visiting sprintmarketing.com.

See more examples of digital marketing plan templates below.

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