This is not meant to be a definitive web lead funnel, but rather an example of the funnel used at Sprint Marketing for our processes. It illustrates the process a lead should go through to reach a sale.
The rings are numbered from top to bottom, in the direction a lead progresses.
1. Industry, Competition, and Resource Analysis
This falls under web marketing strategy. It includes learning about the competition in the market and analyzing the available resources for marketing strategies.
2. Content Marketing and Promotion
This falls under channel intelligence. Marketing strategies must be devised and completed to draw leads to your company. Promotion will bring in leads that may be interested in your product or service.
3. Website Visitors
This falls under website intelligence. It encompasses the phase where leads find your website and begin to show interest.
4. Form Fills, Phone Calls, Calls-to-action
This falls under lead intelligence. Leads begin to interact with your site by filling in forms, answering specific phone calls, or acting on your offers.
5. Marketing Qualified Lead
This falls under lead intelligence. Leads have shown interest in your product by downloading free info or interacting with certain content which makes them qualified for further contact from your company.
6. Sales Accepted Lead
This falls under sales intelligence. Here, your sales team recognizes a marketing qualified lead and makes contact, initiating the final steps toward a sale.
7. Sales Qualified Lead/Opportunity
This falls under sales intelligence. A sales accepted lead is determined as willing and able to purchase the product, making him or her a sales qualified lead and providing a solid opportunity for a sale.
This falls under sales intelligence. As the final stage, your sales team closes a deal with the lead.