Storytelling as a Marketing Strategy

              To sell something it needs to have a good story. It’s possible to sell something because it’s a great product or service, but often it takes longer to get traction in the market without a story behind it. Stories help customers connect with a company, concept, or product and sometimes carry marketing strategies more than any other marketing tactic. The basic types of stories used in literature are: Creativity story: someone solves problems, challenges, or puzzles to reach a goal. Challenge story: someone must struggle through a daunting challenge. How we do it […]

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Easy Ways to Check If Your Online Marketing Is Working

If you are at all involved in marketing you know there is always more data to analyze. With your limited time every day, juggling various tasks throughout your company, you need to figure out what should be analyzed first and what is most important for the goals of the company. In the interest of making your time more efficient, consider these easy ways to check if your online marketing is working. Sales results: Sales cannot be directly equated to your success because they are dependent on the sales team. Although sales results are the ultimate sales success metric of a […]

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Marketing Strategies vs. Marketing Tactics

In the marketing industry there are many terms that are interchangeable depending on your preference, like internet marketing instead of online marketing, but that sentiment does not apply to marketing strategies and marketing tactics. Marketing Strategies and marketing tactics are often confused as the same thing because they sound so similar; however, they have very specific meanings to various stages of a marketing plan. Marketing strategy is the overall objective of your company, the plan that makes sure you reach your bigger goals. Marketing tactics are the individual, measurable pieces of a plan that must be implemented and completed regularly […]

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Analytics and Marketing Strategy

          1. What role does analytics play in creating your marketing strategy? Analytics should aid you in your marketing strategy creation by providing helpful information. Data from analytics is meant to inform decisions, not make decisions for you, which means that you still have to do the work to understand what analytics are telling you. The process for analytics is data collection, followed by analysis on that data. Analysis discovers insights, insights lead to intelligence, intelligence leads to better decisions and more appropriate action for you company. 2. Analytics set up wrong are worthless Analytics are […]

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What Does a Common Web Lead Funnel Look Like?

This is not meant to be a definitive web lead funnel, but rather an example of the funnel used at Sprint Marketing for our processes. It illustrates the process a lead should go through to reach a sale. The rings are numbered from top to bottom, in the direction a lead progresses. 1. Industry, Competition, and Resource Analysis This falls under web marketing strategy. It includes learning about the competition in the market and analyzing the available resources for marketing strategies. 2. Content Marketing and Promotion This falls under channel intelligence. Marketing strategies must be devised and completed to draw […]

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Content Marketing—Good Examples

As content marketing grows to be a larger part of marketing strategies, and audiences rely more on information rather than advertisements, it is becoming more important to have excellent content marketing strategies. In the last post, Storytelling as a Marketing Strategy, I talked about the importance of telling a story that will sell your product or service, which is a type of content marketing. Content marketing can have many forms, from blog articles to YouTube videos, but all content should follow a few simple guidelines. Content marketing should be: Targeted at a specific audience Consistently delivered Compelling original or curated […]

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How to Conduct an Online SWOT Analysis

SWOT analyses are sometimes overlooked because they are often considered academic, and resources spent on SWOT could be used in other areas. It’s important that SWOT analyses are instead seen as a strategic marketing tactic showing your best opportunities and challenges before you allocate your resources to strategies that might not work. To conduct an online SWOT analysis, first, look at the broad picture to determine your goals and ideals for success. This might include gaining more website traffic, making more sales, or becoming the top competitor in your market—whatever goals you would like to reach in the near or […]

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5 Basic Marketing Strategies

The following are basic marketing strategies that any company can accomplish. Some are more involved than others, but all will reap rewards for your business. 1. Create a blog If your company doesn’t already have a blog, make one. Blogs are an easy way to build an audience to be involved in your future endeavors, and provides thought leadership opportunities. It is also cheaper than creating a website. 2. Join social media Don’t limit yourself to one type of social media. Consider all of the main platforms, including Twitter, LinkedIn, Facebook, Google+, Pinterest, and Instagram, before choosing a few channels. […]

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Step Three of Creating an Online Marketing Strategy—Reporting and Tracking

The three steps of creating an online marketing strategy are situation analysis, strategic plan, and reporting and tracking. Each step involves a specific set of methods designed to find and act on the best possible results for your company. Step one and two have already been posted (available here and here), and this post will focus on the third, and final, step, reporting and tracking. Reporting and tracking is a compilation of strategies using analytics to gage your company’s success with specific campaigns. Strategies include analytics, tracking, ROI, and marketing intelligence. Reporting and tracking allows you to determine which strategies […]

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