6 Critical Elements B2B’s Should Look for in Content Sharing Sites

Many marketers out there will tell you that content marketing is the way to go. Content creation is becoming more of a priority for B2B companies, but it quickly becomes obvious that simply creating content isn’t enough. You also have to know where to share it. Content sharing sites allow you to post material that can be made public to both individuals and search engines. They allow you to reach readers who might be interested in a specific topic, to share your expertise and to promote recent publications. In this blog post, I’ll walk you through the six standards I […]

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Ebook Marketing Strategy

What is an eBook Marketing Strategy? An ebook marketing strategy is a B2B marketing technique that uses downloadable ebooks to increase website traffic and generate leads for sales teams. An ebook can be a powerful inbound marketing tool, much like a whitepaper, except ebooks are frequently designed for a wider audience located higher in the sales funnel. Ebooks cover more basic information than a whitepaper, making industry concepts accessible to non-experts in a lively, entertaining manner. Primarily, ebooks should serve as a source of information (and entertainment) for prospective clients. To accomplish this, ebooks must be kept, for the most […]

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B2B Website Forms and Landing Pages

What is a B2B Website Form? B2B website forms and landing pages are powerful assets in any online marketing campaign. B2B (business to business) website forms are a set of fields located on a web landing page. A prospective client fills in the fields with information—such as name and email address – in exchange for an offer, like signing up for a webinar or gaining access to a whitepaper or ebook. The landing page form is the most critical element on a landing page. The ultimate aim of business-to-business landing pages is to entice a visitor to complete the landing […]

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B2B SEM Landing Pages

What are B2B SEM Landing Pages? B2B SEM landing pages play a pivotal role in any online marketing campaign. Search engine marketing (SEM) seeks to increase a business’s traffic and sales leads by using search engine channels. This style of online strategy draws from a collection of marketing tools: search engine optimization (SEO) for websites, the use of paid search advertisements to attract targeted traffic, and the creation of business to business (B2B) landing pages to direct that traffic toward desired conversion activities. Pay per click (PPC) landing pages are where your prospective clients wind up after clicking on a […]

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B2B Landing Page Examples

What are B2B Landing Pages? B2B landing page examples are everywhere. In the world of online marketing, landing pages play perhaps the most pivotal role in a business to business (B2B) company’s lead generation process. The primary purpose of the landing page is to drive web traffic to a company’s website and to convert that traffic into qualified leads for the company’s sales team. A B2B landing page is the web page a prospective client arrives at after clicking on an offer or an organic search result. The best landing pages are built around a single offer. To obtain that […]

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